LAW #24 - PLAY THE PERFECT COURTIER
Roddy Ricch is employing the 48 Laws of Power on Justin Bieber. For those moving like Ray Charles on social media; Justin Bieber has been receiving some backlash for the way he is encouraged his fans to get his song to #1 over Roddy Ricch's "The Box."
So yesterday, Roddy tweeted to his followers to "Stream Yummy by Justin Bieber." Roddy became the "perfect courtier" right in front of our eyes. Law #24 Play the Perfect Courtier:
"He has mastered the art of indirection; he flatters, yields to superiors, and asserts power over others in the most oblique and graceful manner."
Roddy Ricch played this flawlessly. Justin Bieber, the current King of Pop, could have easily turned himself into the "victim" if Roddy had come aggressively at him. Roddy's approach of "I see you, I hear you, and I'm ready to play" gave me chills.
LAW #27 - PLAY ON PEOPLE'S NEED TO BELIEVE TO CREATE A CULT-LIKE FOLLOWING
Simon Falk tweeted his final Billboard predictions showing Roddy Ricch at the #1 spot, while Justin Bieber is at #3. Now, these are just predictions, we must wait for Billboard. However, if Roddy Ricch does claim the top spot, it shows how he employed another law. Law #27 Play on People's Need to Believe to Create a Cult-Like Following:
"People desperately want to believe in something. Offer them a cause to follow."
By Justin Bieber employing "Stan tactics" over 48 Laws of Power tactics, it put him on the unfavorable side of a narrative. Justin Bieber made himself look like a superstar who was trying to TAKE AWAY a #1 spot from a smaller artist. He came off entitled. Even though Justin posted the same tactics used to get other artists #1s. He should have abided by Law #26: Keep Your Hands Clean. Despite Justin Bieber being the bigger star, Roddy Ricch's tweet made him look like the bigger man.
So, now you have Youtubers creating videos on how Justin Bieber is trying to cheat Roddy Ricch out of his EARNED #1 spot. You have the media rallying their followers to stream "The Box." People who probably never listened to Roddy Ricch are now streaming his song. This is bigger than two artists battling for the #1 song, it's now a public who feels they must fight an "injustice" with their streams.
This is not the first time this tactic has been played on the public. The only difference, in this case, is that it was not a label orchestrated plot to get Roddy Ricch a #1 song. It just fell into his lap. Roddy just played it like the intelligent West Coast muthafcker he is.
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@Liam, thank you for commenting. I did not even know if Roddy had read the book. He seemed like he was being strategic to me. Good info.
this article a Whole W. I literally searched "roddy ricch 48 laws of power" to find something like this. this was on my mind and I was thinking about it too. Roddy's my idol fr. He also said "stream Rare by Selena Gomez" too just today. So that's another one.
Before even releasing the album, He posted that book in his hands with the caption "I can't make you rich but I can tell you how to". When he said stream Yummy, I knew it had to do something with the book.
So yeah, I HEAVILY like what he's doing and his music IDOL!
Also thanks for this article, I haven't even read the whole book but ik there would…
@FatalVanity, OMG the babies. I listened to Yummy once and knew it was not for me. But, I read the song is about his wife's pu$$y. So then I was like, then why did he have babies all over his IG. It made no sense when I first saw it and made me sick after I found out what the song was about.
@yaya him being the nice guy worked. I went to listen to his song not justins. 😩😂 by the way all the baby pics on justins ig made me a little icky about him. Little fucking werido justin.